The Flag Shirt is a 3rd generation family owned and operated business founded over 70 years ago. The company began as a wholesale apparel company, named Lord Daniel Sportswear, selling to mom-and-pop retailers in the South and Caribbean, and over the years grew to distribute through many major retailers in the U.S.
The tipping point for Lord Daniel Sportswear began when JCP opened up a Miami office in the 70s. The young and very aggressive Steve Stern would show up on their doorstep every day until finally one day JCP agreed to start buying from them. JCP orders would then be fulfilled and shipped by Steve and his father, Marcus Stern, personally.
The product that paved the way to success for Lord Daniel was a basic men’s knit shirt with a band at the bottom that did not require the need to tuck it in allowing men, possibly with larger midriffs, to still look clean and put together. This product was extremely popular in the 70s, and for many years was the #1 selling item in the men’s department at JCP. Today Lord Daniel is the exclusive supplier of this shirt, still loved and worn by the loyal Banded Bottom man.